The Unrivaled Basketball League, the newest challenger in pro hoops, just posted a reported $340+ million valuation and it’s only been operating for two seasons.
That’s a massive statement for a league that launched as a startup alternative to traditional professional basketball.
But, valuation isn’t just a headline number, it raises real questions about how the money flows, what the league can pay its players, and what investors expect in return.
Breaking Down the $340 Million Valuation
Industry insiders say the $340 million figure includes:
- Media Rights Projections – Expected streaming deals and media partnerships over the next 3-5 years.
- Franchise Licenses – Team slots are reportedly selling for $8-12 million each, creating a franchise model similar to MLS’s early growth phase.
- Sponsorship & Merch Revenue – Early apparel partnerships have been strong, with a clear focus on building brand identity.
- Future Playoff Events – Championship events are being pitched as a major revenue driver, with big-city venues and ticket pricing closer to NBA-level games.
💰Player Pay Potential
Average player salaries in Unrivaled are still modest compared to the NBA, roughly $250K–$400K per season for starters.
As valuation rises, players could see:
- League-Wide Revenue Share – If the league hits $500+ million valuation, expect a player revenue split similar to NBA’s ~50% of Basketball-Related Income.
- Equity Opportunities – Some insiders say early players may receive ownership stakes as part of long-term retention.
- Performance Bonuses – Playoff wins, All-League selections, and jersey sales could drive significant upside.
From Startup to Contender
At $340 million, Unrivaled is roughly where MLS was in its first decade and MLS is now a multi-billion-dollar enterprise.
If the league continues to scale, top players could soon see seven-figure contracts, creating another viable path outside the NBA or overseas play.
For investors and players alike, the message is clear: this isn’t just a side project anymore. It’s becoming a real market disruptor.
Next Reads
- The Streaming Problem in Sports
- NBA Salary Cap Explained
- 2025 NBA Rookie Contracts Summary
- Private Jets For Athletes: Flex, Asset, or Liability?
- How Media Rights & Streaming Deals Influence Player Salaries
Credits
Written By: Aidan Anderson
Research & Analysis: Apostle Sports Media LLC
Sources: Forbes, ESPN, APSM Proprietary Analysis
Featured Image: Public Domain / Wiki Commons
Disclaimer: This article contains general financial information for educational purposes and does not constitute professional advice.
Apostle Sports Media 